This pilot project launched a Web3-connected collection to gauge consumer interest in integrated 3D shopping. Building on a previous internal 3D pilot, the initiative aimed at the commercial debut of a Web3-affiliated collection. Within Lab A, we explored consumer reception to interactive 3D media, syncing film, photo, interactive 3D, and AR with a cohesive, campaign-branded look. The collection, linked to an NFT drop from adidas' Metaverse team, featured a creative direction that blended photorealism with surrealism, challenging viewers' perceptions. We integrated a 3D browsing component and an AR VTO lens via Snapchat to collect user data. The campaign spanned AR and film traffic to image and video shopping, extending e-commerce image production with thematic styling and props.