R&D project developing a scalable CAD-to-marketing workflow, enabling interactive 3D showcases. This initiative aimed to digitize production and integrate 3D browsing within our digital ecosystem, starting with the Copa 19.1 product. The objective was to bridge organizational departments, accelerating high-quality, scalable content production and enabling pre-manufacture content creation. The successful pilot demonstrated the creative and production potential, leading to a significant organizational shift towards 3D asset pipelines and fostering new consumer experiences through improved team collaboration and workflow structuring.