The Reebok Instapump "Legion of Fury" character campaign marked a collaboration between Reebok, and creative genius E. Scott Morris, the creator of the original Fury characters in the late '80s. Reviving iconic personas such as JP Blaze and Ayanna Air, while infusing the range with newfound vitality through the introduction of 3 new characters, successfully reignited consumer interest in Reebok's heritage through a captivating blend of nostalgia and newness.
As the lead on this campaign, I was responsible for every facet of its execution, from conceptualization to final delivery. Including strategic planning, creative direction, team coordination, and ensuring alignment with Reebok's brand vision.
