As Creative Brand Director, my role is to deliver the highly anticipated Brand Direction and its extensions for all adidas communications, agencies, and campaigns across all channels and activations globally. From brief to delivery, I ensure this is achieved at the highest level, strategically sound, culturally relevant, timely, and actionable for all marketing teams and agencies. Managing adidas's iconic brand, renowned for its unparalleled legacy in sport and streetwear, involves a complex yet highly creative process. This includes distilling the initial brand strategy, analyzing trends and consumer insights, gathering cross-company and agency feedback, and support our in-house designers and freelancers.
